Fugacar is a product of Janssen – a branch of Johnson & Johnson Corporation. The brand has been sticked with their image and an iconic TVC for more than 10 years. Now they want to have something different with a fresh new 3D look. The original brief was a 30s TV Commercial in 3D animated form emphasising on the effective deworm method of Fugacar. We however think that in order to create a big buzz as the client wants, a single 30s TVC might not enough. With the developing of social media nowadays, viral clip seems to be another good choice not only to approach new but also to maintain the connection with loyal consumers. For that reason, a viral series – The Scream – was proposed along with the intended 30s TVC.

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